How to perfect your digital media strategy for 2024
It’s that time of year again: the long-awaited annual John Lewis Christmas ad has hit the screens and Michael Bublé is defrosting as we speak. Christmas is just around the corner and 2024 is approaching fast – which means there’s no better time to start thinking about how you can improve your digital media strategy […]
Edit Agency Ltd, part of The Salocin Group strengthens customer engagement proposition
Data, tech and media consultancy acquires customer engagement and data strategy company, CustomerKIND Bath, UK: Edit Agency Limited, part of The Salocin Group has strengthened their proposition by acquiring customer engagement and data strategy company, CustomerKIND. CustomerKIND specialises in Customer Engagement and Data Strategy. Anchoring customer experience design in data and insight, CustomerKIND helps clients […]
Everything you need to know about digital media buying
The days of simply buying an ad in a magazine, creating a catchy slogan, and hoping it will be seen by the right people have long gone.
Now, gut instinct alone isn’t enough. If you want to create campaigns that drive ROI, you need to make sure your messages reach the right audience, in the right way, at the right time, which is why marketers today are using digital media to target their audiences with laser precision.
How to reach maximum ecommerce profitability in 2024 (hint: it’s not how you think)
2024 is a huge year for ecommerce, with retail giant Amazon celebrating its 30th anniversary and the internet itself turning the grand old age of 35 (feel old yet?!). It’s official: ecommerce is all grown up, and as it enters its fourth decade, it’s bigger than ever. There’s no denying that the value of ecommerce […]
6 reasons why data is your secret weapon for your media strategy
If you want your target audience to be at the centre of your media strategy, you need to use your data. It’s as simple as that.
In today’s customer-centric world, data is essential for any successful media strategy. It can help you to understand your audience, optimise your content, deliver powerful omni-channel campaigns, and improve your results.
How to ensure your print media advertising is sustainable
If you’re planning a print media campaign, you might be concerned about the impact on the environment.
We get it. In today’s world, sustainability is non-negotiable. In fact, 66% of global consumers say they’re willing to pay more for a sustainable brand, whilst 55% of young people are more loyal to brands that make the effort to reduce their carbon footprint.
The importance of being a people person
It’s crucial to communicate effectively and understand the people you work with, in every capacity. At Edit Agency Ltd, we take pride in the efforts we make into understand our clients, as our customers, and then by extension, their customers. When push comes to shove, we’re just people, working with other people, understanding their habits and behaviours; it’s crucial to […]
A day in the office with… Jess Coombs, Senior Account Manager
Jess Coombs Jess has joined us in August 2023, bringing in over 15 years of experience in the print media industry! Not only is Jess a fountain of wisdom, but her kindness and enthusiasm makes her a fantastic fit to the Join the Dots team. Tell us a little bit more about your role… Whilst […]
International Women’s Day 2023
This year, like the ones before, international women’s day has a theme in which we are encouraged to consider how we should be grateful and mindful of all the wonderful women we know. #embraceequity Is the tagline for 2023. To #embraceequity this year, we encourage to forge a gender equal world and mindset. Obviously we […]
5 unbelievable ways omnichannel campaigns can deliver unbeatable ROI
An omnichannel marketing campaign is a bit like an orchestra.
Sure, each channel can produce a nice melody on its own – but put them together and you’ve got something truly incredible, powerful, and memorable.