Your essential guide to digital media
From the rise of digital, to the resurrection of print, when it comes to planning a successful media campaign – you’ll need to utilise your data to connect with your audience. Please fill in the form to receive a free copy of the whitepaper by email:
Print media vs digital media: Insights on sustainability, reading, marketing and the digital divide
View the Intergraf Report here! In today’s fast-paced digital era, the debate between print and digital media continues to evolve. While digital platforms offer convenience and interactivity, print media holds unique advantages in terms of sustainability, reading comprehension, marketing efficacy, and bridging the digital divide. This blog post delves into these aspects, drawing insights from […]
3 classic behavioural science techniques for marketers
And 3 very cool nudges What is behavioural science? Behavioural science is the study of how cultural, psychological and societal factors drive human behaviour. Within marketing, it’s used to influence attitudes and buying behaviour. The application of this science is often referred to as ‘nudging.’ Nudge Theory proposes altering the decision-making environment in a way […]
Join the Dots awarded IPA People First Promise
We’re delighted to share we’ve been awarded the Institute of Practitioners in Advertising (IPA)’s People First Promise, just as Mental Health Awareness Week 2024 kicks off. This badge of honour represents everything the Salocin Group and its agency brands – Join the Dots, Wood for Trees and Edit – do to ensure mental health and […]
State of the charity sector – our views
You may have seen Wood for Trees, part of Salocin Group, recently released its annual state of the charity sector report. We’ve had a good look through it, digested it and here are our thoughts… Clare Arndell – Head of Media Planning & Operations Reduction in DRTV recruitment Source: InsightHub by Wood for Trees The […]
7 things that top global digital media companies have in common
The number of people who go online every day is constantly increasing. In fact, it’s probably gone up since you finished reading that sentence.
Digital media is an integral part of our daily lives. Most people use some form of digital media every day, right from the moment they wake up – and with so many people consuming digital media, it’s no wonder digital media is one of the most powerful ways to build a connection with your audience.
Adapt your donor acquisition strategy
As we find ourselves battling another year of disease, war and likely recession, the need for strategy and methodical planning is more crucial than ever. No one should be suffering losses during these uncertain times.
MarketReach explains how mail can get the best from digital
Mail is often referred to as the ‘snail trail’ media channel, but in fact it can be the perfect complement to digital marketing. That’s what MarketReach wanted to prove in their recent webinar on ‘Using mail to get the best from digital’. Here are the points that could help you get the best […]
Join the Dots learnings from the JICMAIL ‘Mind The Measurement Gap’ whitepaper report (and what you can learn too)
We recently reviewed a report from our good friends at JICMAIL, “Mind The Measurement Gap”. While we would recommend you all go and read the report yourself, we thought we’d sum up some of our key takeaways from the team for you here! Clients must learn to stop focusing purely on short term KPI’s such […]
Revolutionise your omnichannel marketing with a digital media strategist
If there’s one thing you do for your business in 2024, it should be to utilise the power of omnichannel marketing.
Trust us: customers want more than ever from brands, and omnichannel marketing has become a vital way to connect with your audience and deliver a seamless experience across various channels.
In the age of interconnectedness and instant information, more and more businesses are turning to omnichannel marketing to stay relevant and competitive.