Christmas cheer for charities
Join the Dots Christmas campaign results For many charities, the last quarter of every year is one of the most important from a fundraising perspective. Neilsen recorded 34% of charities’ media spend on offline channels was concentrated into Q4 in 2024 – a reflection of how many Christmas appeals run during this period. However, during […]
Independent… but part of a group. How does that work?
Although we’re part of Salocin Group, we operate as an independent buyer. This is what we mean when we say we’re an independent agency. And it’s one of our key strengths. It means we’re not tied to any predetermined deals and remain media neutral. All our planning decisions are strategy-led and data-fed, driven and tailored to our clients’ […]
Do you know what a super touch point is?
As JICMAIL Platinum Partners, we’re always keen to get our hands on their new reports. And their latest one, Mail: The Super Touchpoint, is out now. It reveals fresh insights into how mail (including direct, door drops, partially addressed mail, and business mail) grabs attention, strengthens customer bonds, and sparks household conversations. Unveiled at their fantastic […]
We’re joining bigger and better dots in 2025
We’ve signed our first new client of the year, and they’re a biggie – it’s none other than Comic Relief! Back in 1985, a pair of comedians came up with the funny idea of using the power of laughter to change lives – and Comic Relief was born. They work to create a world free […]
Brand awareness and direct response advertising: Understanding the differences
The all-important split If you’ve ever searched online for ‘Brand vs DR’ you’ll have likely come across the industry Gods that are Binet & Field and their lauded work from 11 years ago in ‘The Long and The Short of It’. Alongside highlighting the danger of focusing on the short-term, the work concludes that the […]
The giving generation: How charities can connect with Gen Z
For most charities, a key part of their ongoing income generation strategy will be the recruitment of new donors. And as part of that, the recruitment of younger donors is also high on most charities’ agendas in order to counteract the natural attrition inherent in an older base of existing donors. How young is young? […]
Data-driven marketing for charities in the era of budget cuts
[ Description to be added once confirmed with client ]
To discount, or not to discount: Time to jack in Black Friday?
It started as Black Friday, extended to Cyber Monday, grew to Cyber Weekend and now has its own Cyber Week – has the annual sales campaign lost its meaning? Apparently not. Soaring sales 59% of Brits are planning to spend in this year’s Black Friday sales, an increase from 51% in 2023 (Finder.com). After a […]
State of the charity sector January-June 2024, our thoughts
You may have seen Wood for Trees, part of Salocin Group, recently released its six-monthly update on the state of the charity sector report (January-June 2024). We’ve had a good look through it, digested it and here are our thoughts… Lori Cridland – Media Account Director First half of the year (H1) monthly year-on-year (YoY) income […]
The Drum Live – roundup of key outtakes
Our Senior Media Account Director, Jodie Hanrahan, was invited to speak at The Drum Live (25 September 2024) alongside fellow Creative Futures team members Cathy Bittner from Canon Europe and Rob Flannery from Nutshell Creative. They spoke about the campaign they collaboratively managed with sustainable cleaning product start up, Bower Collective, where they joined forces […]