IPA Insight – Bellwether report Q2
In the ever-evolving world of advertising, staying ahead of the curve is crucial for businesses to thrive. The Institute of Practitioners in Advertising (IPA) recently released its Bellwether Report for Q2 2023, providing essential insights into the current state of the industry and highlighting key trends that could shape the future. In this blog, we’ll […]
Print media and the environment: how to choose sustainable print media companies
It’s official: in the words of everyone’s favourite boy band Take That, print media is back for good.
If you’re considering launching a print media campaign for your organisation, you might be concerned about the impact on the environment.
Let us ‘direct (mail)’ you into a clearer understanding of the GDPR Reform
With it being the five-year anniversary of GDPR regulations being put into effect, we thought it appropriate to discuss how the reform of GDPR legislation isn’t as complex as it might seem; we’re here to help break it down for you. In May 2018, the General Data Protection Regulation (GDPR) became a reality. GDPR set […]
5 ways to make print part of your ecommerce marketing mix
If you’re planning a marketing campaign for your ecommerce business, you’ve probably already asked yourself the age-old question:
Digital marketing versus print marketing – which is more effective?
Ask most people today and they would probably say that digital marketing is the better option, especially for an ecommerce business.
Direct Commerce Southwest 2023
Last week, saw the home of direct commerce hosting their event where we were able to hear from experts and gain insights on the commerce landscape moving forward. Below are some of our key takeaways and thoughts from the event. Competition on price is tight: With the current economic state still being unstable and the […]
IPA – Making Sense of the Commercial Landscape
The media landscape is constantly evolving, and businesses and marketers need to keep up with these changes to stay relevant and competitive. In a recent report, the Institute of Practitioners in Advertising (IPA) highlights some key trends and insights that will shape the commercial media landscape in 2023. Here are some of the key takeaways […]
Data regulations lifted for charities in reformed digital information bill
The Government has announced reforms to the Data Protection and Digital Information Bill, which may make supporter consent for charities simpler, opening up opportunities for charities to communicate with their supporters more easily, whilst still adhering to data processing rules. The UK’s Data Protection and Digital Information Bill was created in July 2022, marking a […]
6 important benefits of print media for your charity
There’s no denying that things are tough right now. With the ongoing cost of living crisis, inflation, and energy bills continuing to creep up, we’re living in challenging times – and supporter behaviours are changing as a result. This means that it’s more important than ever before for charities to ensure their brand makes an […]
Edit Agency Ltd acquires Wood for Trees
Today, our parent company, Edit Agency Limited, part of The Salocin Group has strengthened its charity proposition by acquiring the trade and assets of award-winning data insights and systems agency, Wood for Trees. Wood for Trees specialise in helping charities gain more value from their data assets. The company will join existing brands Edit and […]
Edit’s and Join the Dots’ impact: One year of B Corp status
We’re celebrating reaching the one-year milestone since achieving B Corp certification, and to celebrate that we’ve published our B Corp Impact Report, highlighting the efforts we’ve made since our certification, and our upcoming ventures and goals to be an even better business for people and planet. You can find the report here: B Corp Impact Report […]