Peloton: Developing a compliant approach to customer recruitment
Challenge Peloton have always invested a lot of their media spend into channels such as direct mail or door drop in the US market, however this has been something that they had not explored yet in the UK and they were looking to expand with a GDPR- compliant approach. Impact We introduced partially addressed mail – a way […]
Advancing altruism: Overcoming challenges for non-profits
Join the Dots and Edit, in conjunction with Microsoft, explore current challenges facing the non-profit sector and look at how charities can increase their revenue and donations in their latest report, Advancing Altruism: Using Data to Help Non-Profits Thrive.
The hidden potential for creativity in door drop
As a dad to two young girls, I’ve found myself in numerous conversations with other parents, holding a plate of party food and making awkward small talk about my job. Having worked in the industry for nearly 15 years, I still don’t have a succinct answer for “tell me, what do you do?”. The marketing […]
How to run a co-reg lead generation campaign
Post-GDPR, how we use the data our customers give us is more important than ever. We knew it would be very difficult to justify having a legitimate interest to contact an individual from traditional, cold, third-party party data alone. Therefore, consent is the permission that companies should try to collect, when possible, to implement in […]
Guides for New to TV clients – guide to planning and buying airtime
To run a TV campaign, you need to buy the right airtime and create an effective commercial. This post looks at buying the airtime, but our next two guides will cover the TV commercial production process and what it takes to make a good ad too. Step 1 – Develop a strategy Create a brief of what you […]
TV statistics – Why should your brand be planning TV?
The front room. The lounge. Call it what you will, the majority of the people I know spend time in front of the box on an evening and a weekend. In the digital marketing world, you could argue that we’ve been discouraging investment in traditional TV media buying in favour of digital channels – search, […]
How to fail in being customer-centric
Being truly consumer-centric benefits everyone, so why is it so easy to fall short? Consumer centricity is seeing the business from the point of view of the customer and marketing with sensitivity. It can also be known as being: It’s never been more important to be customer-centric, especially given the current market: not only does […]
The direct mail code of practice: What you need to know
We’ve waited with bated breath but it’s finally here – the direct marketing industry is getting its first code of practice. The change comes after the Information Commissioner’s Office (ICO) publication of a draft of the new direct marketing code of practice, which gives the industry a legal rulebook to follow rather than just offering […]
The way we watch: 2020’s streaming landscape
The broadcast streaming landscape is a dynamic environment. How has the explosion of rival streaming services affected the TV audience landscape? Here’s what you need to know. The Impact on audiences – based on Ofcom’s Media Nations Report 2019 But, despite this change, broadcast TV still dwarfs other video channels in terms of number of […]
Is print media making a comeback?
Digital has been eating up print media like Pac-Man for more than two decades now and we’re constantly being told that print is dead. But the popularity of direct mail and successes of certain publications, suggest that print media is very much alive and well. So, which is it? In this blog, we answer the […]