Weekly round-up: 5 top marketing campaigns in the face of COVID-19
Marketing moves fast in lockdown. While the COVID-19 pandemic continues, brands keep coming up with ideas to entertain us or help the world at large. Since then, we’ve come across many other clever campaigns and marketing stunts, so it was tricky to round up just 5 to shout about. But we’ve given it a go… […]
Sarah Burns becomes Deputy Chair of the DMA Print Council
He said: “I couldn’t think of anyone better to hand over the Deputy Chair position to than Sarah. I’m delighted to be working with her again, she’s proved over the last 6 months since joining us that she’s one of the best print planners in the country. She’s helped us to win 9 new clients […]
Homemover data: Targeting purchase-ready consumers
Homemover data is one of the most significant opportunities for brands to win new customers right now. Research suggests that the value homemovers present to the economy is in excess of £10 billion a year, over and above house prices. The reasons people choose to move home, and the change in lifestyle a house move often […]
Are offline campaigns effective at driving online action?
Sarah Burns, Join the Dots Head of Media Solutions examines the role print campaigns can play in generating online revenue for brands and non-profits. Are offline campaigns effective at driving online action? With the accuracy of last-click attribution for digital campaigns still being challenged, it doesn’t come as a surprise to us when we hear brands questioning […]
Your ultimate guide to planning a print marketing campaign
If you want to deliver a marketing campaign that’s engaging, cost-effective, measurable and allows you to reach a wide audience, look no further than print media. Please fill in the form to receive a free copy of the whitepaper by email:
Is print media still relevant in the digital age?
It’s up there with some of the biggest rivalries in history: Coca Cola versus Pepsi, Blur versus Oasis, Mets versus Yankees, and print versus digital.
Yep, print marketing and digital marketing have been pitted against each other for longer than we care to remember – and in recent years, many people have assumed that digital marketing is the clear winner. After all, we live in a digital world, and digital marketing is quicker, cheaper, and more measurable.
Guides for new to TV clients – a guide to the TV commercial production process
To run a campaign, you need to buy the right airtime and create an effective commercial. This guide looks at the TV commercial production process, but you can also look at our guide to buying the airtime, and our third post in the series, a guide to what makes a good ad. A commercial can take anywhere […]