Print doesn’t have to cost the Earth.
“I want you to act as if the house is on fire, because it is.” Greta Thunberg The world as we know it is rapidly changing and we all have to do what we can to stop it from getting worse. From killing sea life with our plastic bags to overheating the planet so that […]
Making a difference to The Salvation Army’s emergency coronavirus appeal
One of the most gratifying aspects of working with charities is seeing the real and human impact they have. We saw this when working with The Salvation Army to help them raise £2.1million in donations for their emergency coronavirus appeal. We worked in partnership with The Salvation Army, who produced exceptionally strong creative assets showcasing […]
How introducing TV to the media mix can help drive down acquisition costs
Many clients assume TV is too expensive. But, when you focus on what matters most, direct response TV (DRTV) can often be a very cost-effective tool for acquisition. This is because it’s cheap to buy on a media cost per thousand (CPT) basis compared to other channels. Making a TV advert needn’t be more expensive […]
Leveraging data sets through print in a post-cookie world
Join the Dot’s Head of Media Planning, Clare Arndell, addresses the print challenges brands will face with the end of third-party cookies. For brands which have previously been reliant on cookies for targeting and measurement, what are the best alternatives looking ahead? In August 2022, Google delayed its plan to end the use of the third-party cookie, instead […]
Scaling a brand onto TV
It can feel almost impossible for challenger travel brands to scale their advertising up to an impactful TV campaign, but our recent work with Avalon Waterways, a river cruise brand, shows otherwise. Being a challenger brand means you don’t have the luxury of big marketing budgets, and river cruises traditionally have a more niche appeal than […]
Everything you need to know about addressable TV
Addressable TV is TV advertising that is served at a household or a personal level to a specific audience rather than being broadcast to the entire viewing universe of a channel. An example of this is Sky AdSmart where ads are served through the Sky box (replacing linear TV ads) to an audience that has […]
What we learnt from Campaign’s TV Advertising Summit
It’s a well-known fact that the amount of people watching live TV is diminishing. More and more people are opting to watch video-on-demand or streaming services instead. Campaign’s TV Advertising Summit aims to bring TV advertisers together to discuss how best to tackle this shift in viewing behaviour. Of course, people still watch TV. A […]
Connecting with people at home
The situation we are all currently in due to the COVID-19 pandemic is daunting and filled with uncertainty, however there is one thing that we can guarantee – there are a lot more people at home right now. As well as the usual retired, over 60s demographic who are home during the working week, there […]
What we know now – The impact on charities & donations from Covid-19
For many charities, Q4 is a key time of the year, when large proportions of annual budgets are put to work to recruit new donors. In 2019, 35% of charity spend was concentrated in Q4. Source: Adynammix, 2019 Around this time of year, many charities and their agencies start planning for Q4 – a significantly […]
Join the Dots wins work with 19 brands
Despite the pandemic seeing many companies cutting down their marketing spend, our Join the Dots is attracting new business with data-led print marketing and consultancy. Since August 2020, we’ve landed contracts with 19 brands and counting. New business in new sectors This new business covers a variety of sectors, including finance, pet care, telecommunications, and […]