Key things you need to get right for your first TV campaign
It’s a big decision to venture into the TV world for the first time and if you don’t have all your data points joined up, you might feel like you’ve failed at the beginning. However, if all the right pieces are in place at the outset, TV can help take your brand to a whole […]
Why you need data-led print marketing this winter
With more people working from home again, now is the perfect time to generate excellent ROI on print marketing campaigns. New audiences are interacting with and engaging with media such as direct mail, door drop and partially addressed mail as they spend more time in their houses. JICMail’s latest release, looking at results over lockdown, […]
Why disruptor brands still need traditional channels
We’re getting ready for MadFest 2020, this year themed around “daring to be different”. In that spirit, here’s the latest in a short series celebrating those brands who have struck out and dared to be different themselves – for better or for worse. Even disruptors’ TV drives “insane” growth Of all the recent challenger brands who […]
QR codes are here to stay: Build direct connections with your customers
Ben Briggs, Edit’s Media Director, discusses the increase in adoption of the QR code, and the impact of their potential for future marketing for our clients. The requirement to scan a QR codes using the NHS Track and Trace app to enter pubs, bars, restaurants etc. has come to an end as of the 19th of […]
Staycation
Borders may be opening, but that doesn’t mean we are rushing to the beaches of Europe for our summer holidays this year. Consumer confidence is at its lowest since the financial crisis a decade ago[1], with families across the country worried about financial security, with many worried about losing their job and increased costs at […]
Guides for new to TV clients – a guide to what makes a good DRTV ad
To run a successful TV campaign, you need to buy the right airtime and create an effective commercial. We’ve covered part of how to do both of those in our guide to buying airtime and our guide to the TV commercial production process. But what about the ad itself? At Join the Dots, we specialise in performance TV, […]
Why performance TV is the solution to your optimisation problem.
If press advertising in newspapers and magazines is the main channel you use for sales and acquisition of new customers, and you previously optimised your media schedule based on comparative call volumes or outcomes from a range of press titles, you may be struggling to understand what is actually working for you these days. You […]
The new rules of video advertising
The convergence of TV and data over the last 10 years has meant we’ve seen huge technological development across the TV landscape, but it can be hard to stay on top of what is available and how it works, so here is our guide to best practice or our new rules of video advertising. Rule […]
Why you should be using homemover data
Using homemover data to mail properties where the individuals are in the process of a home move can be a very effective medium for companies to market their products and/or services. This is particularly true for industries whose products or services are closely aligned with the event of a move, such as utilities, telecommunications and […]
Who said print is dead?
Digital has been eating up print media like Pac-Man for more than two decades now and we’re constantly being told that print is dead. However the popularity of direct mail and successes of certain publications, suggest print may be very much alive and well. COVID-19 has meant there are and will continue to be a […]