The Salvation Army: Driving growth in volume and performance hand-in-hand
Challenge The Salvation Army were already spending significant budgets across other channels, but they wanted to recruit more donors. Our challenge was therefore to increase inserts volume year-on-year, whilst maintaining a positive ROI in order to continue to be part of their marketing mix. Impact Using our extensive knowledge of the inserts market place, we drew up a robust […]
The Woodland Trust: Using a multi-channel approach to restore local woodlands
Challenge The Woodland Trust needed to raise funds to buy and restore 2,500 acres of magnificent but degraded ancient Caledonian pinewood on the shores of Loch Arkaig in the Highlands of Scotland. The opportunity to buy this iconic landscape was time-limited with less than nine months to raise the necessary funds. Impact Layering multiple local channels (including door […]
Legal & General: Propensity optimisation to grow direct mail performance
Challenge L&G operate in the highly competitive over-50s market. Direct mail had become one of their least cost-efficient media channels over time and they were looking to make cost savings to improve ROI. To meet the challenge, we needed to reach those people most likely to respond positively, optimising their campaigns rather than cutting back. Impact We created a propensity […]
Mobility Bathing Group: Strategic review to drive growth in press and inserts
Challenge Due to the impact of COVID suppressing demand for bathroom fittings, MBG wanted to re-evaluate their existing marketing arrangements to get better efficiencies and cost savings from their press and insert campaigns. Impact We ran a wholescale audit of MBG’s marketing strategy, quickly identifying both quick wins and longer term opportunities to drive stronger returns. Savings were made […]
Avalon Waterways: A fresh approach to press planning
Challenge The previous agency had been paying high costs for space in the Telegraph and Mail travel sections and the client’s cost per enquiry was becoming too high to make it a feasible acquisition channel. The client was convinced the travel section was the correct section of the paper to use, due to editorial environment, but was […]
Sky: Using third party inserts to reach new audiences
Challenge Sky wanted to explore new opportunities to increase reach & discover new audiences. The challenge was to find a new cost-effective approach to add to their marketing mix. They already ran inserts in national press, but this channel didn’t perform well and they felt this was due in part to not being able to narrow down […]
Golden Charter: Introducing partially addressed mail to address a decline in cost per enquiry
Challenge Golden Charter were facing a declining response rate from door drop, one of their key lead generation channels, as a result of competitors out-spending them. Their cost per enquiry was therefore also increasing meaning that the door drop channel was become inefficient for them to use. We needed to explore how we could improve this. Impact We […]
Mencap: Optimising print planning and creative to accelerate donations
Challenge After a successful test Inserts campaign at Christmas, we proposed a last minute emergency coronavirus appeal. The aim of the campaign was to drive new contactable donors to add to their warm base via Inserts. It was only the second insert campaign we’d done so we had minimal learnings from a creative, print and media perspective. Impact We […]
Blind Veterans UK: Strategic review to improve marketing effectiveness
Challenge In 2018, BVUK had an overreliance on direct mail for their fundraiser marketing targeting the over 80s audience. This meant their fundraising was starting to stagnate and with changes afoot due to GDPR, DM volumes would be significantly reduced and so BVUK need to find a way to reduce the decline in fundraising and grow their […]
Dementia UK: Creating a test and learn strategy to grow media inserts
Challenge Dementia UK wanted to explore inserts to spread the word about their ‘Remember A Star’ Christmas campaign. They came to us with a stringent budget and high response targets which would be a stretch to achieve, along with a tight deadline. Impact We recommend new test titles to reach the target audience – to drive […]