British Red Cross: Responding to an emergency – from brief to campaign delivery in 3 days
Challenge Following the horrific terror attacks in London & Manchester in 2017, the British Red Cross needed help to raise funds for their UK Solidarity campaign which helps those affected by terrorist attacks. The challenge was to do this as cost effectively as possibly (the less they spent on advertising, the more would go to those affected). […]
BT: Utilising homemover data to drive efficiency
Challenge The challenge for BT was to contact individuals at a time when they were in the market for a new broadband provider, moving home, using mail; their most cost-efficient channel, as they identified that there was a lot of wastage contacting individuals not able to change provider. With mail being BT’s top performing channel, we decided […]
James Wellbeloved: Developing a discounting strategy
Challenge James Wellbeloved wanted to understand what level of discounting produced the best CPA and ROI, for their inserts campaign, in a heavily discounted competitive marketplace. While they were hesitant to offer too much of a discount, reducing net revenue and decreasing the brand’s premium quality, this had to be balanced with driving sufficient response. Impact Join the Dots […]
Peloton: Developing a compliant approach to customer recruitment
Challenge Peloton have always invested a lot of their media spend into channels such as direct mail or door drop in the US market, however this has been something that they had not explored yet in the UK and they were looking to expand with a GDPR- compliant approach. Impact We introduced partially addressed mail – a way […]
RSPCA: Delivering pawsome results with partially addressed mail
Challenge Due to uncertainty around mail post GDPR, RSPCA turned off letterbox acquisition in 2018. However, in 2020 with F2F not an option due to Covid, they wanted to revisit direct mail and door drop and test partially addressed mail. However results and data were 3+ years out of date so required help in guiding them from volume recommendations to […]
Shepherds Friendly: Strategic media review
Challenge Shepherds Friendly approached Join the Dots with a brief to review their acquisition strategy to drive growth for their adult ISA product as their current media plan was no longer delivering results. Impact We started with a full review of their existing member data and historic campaign activity, then created a multi-channel campaign to drive the […]