The Salvation Army: Utilising the power of partnerships
Challenge As coronavirus hit the UK, The Salvation Army, with its 650 centres across the country, was at the very frontline of community response. They desperately needed to find the funds to respond with a massive food parcel programme, telephone support for older people and take away service for homeless people but without spending […]
Avalon Waterways: Increasing brand awareness with data led approach to DRTV
Challenge Avalon River Cruises had low, unprompted brand awareness which they wanted to increase and ultimately convert into passenger numbers, but with only a relatively modest budget. Impact We created a brand-response TV campaign with higher rating channels & peak airtime for awareness alongside lower rating channels during the daytime for cost-efficient response. We bought programming which indexed […]
Golden Charter: Driving down rates to drive up results with media inserts
Challenge Golden Charter faced a paper stock price increase of 11% which would have made inserts cost-inefficient as an acquisition channel. We needed to act quickly to safeguard media insert activity and ensure the price increase did not impact on performance metrics. Impact Utilising our specialist expertise, we experimented with different formats on a variety of paper stocks and researched the audience […]
Blind Veterans UK: Driving new donors with partially addressed mail
Challenge In 2018, BVUK had an overreliance on one single channel for their fundraiser marketing targeting the over 80s audience – direct mail. With GDPR approaching (meaning direct mail volumes would be significantly reduced) BVUK needed to find a way to continue to generate donors and be as cost-effective as direct mail. Impact Using a variety of data sources, we created a […]
BT: Using lead generation to improve the customer journey
Challenge With GDPR approaching and BT unsure of what their post-GDPR activity would look like, the challenge was to scale leads with GDPR approaching, BT were looking to replace their existing cold acquisition outbound campaign with a less divisive alternative, as the outbound channel really performed well for them. BT had tested lead gen on a small scale previously, which has […]
Blind Veterans UK: Using DRTV to recruit new audiences
Challenge In 2018, BVUK had an overreliance on one single channel for their fundraiser marketing targeting the over 80s audience – direct mail. This meant their fundraising was starting to stagnate and with the looming threat of GDPR meaning direct mail volumes would be significantly reduced, BVUK need to find a way to reduce the decline in fundraising and grow their donor base. […]
James Wellbeloved: Strategic pawfection
Challenge James Wellbeloved launched a new D2C product offering for dog owners in Summer 2020. Any acquisition media was required to deliver a £42 CPA to make it financially viable. With limited access to known dog owners and no customer data to determine the target audience, Join the Dots were starting from scratch. Impact Using experience in the subs […]
James Wellbeloved: A data-led approach to letterbox media
Challenge James Wellbeloved launched a new D2C product offering and so wanted to find dog owners in the UK using letterbox media for whom the product would be relevant, all whilst delivering a CPA under £42. The CPA target provided a challenge when typically letterbox media is more expensive than digital or press due to associated data and postage […]
James Wellbeloved: Un-leashing the power of data lead creative
Challenge James Wellbeloved briefed us on planning a test insert campaign. With a CPA target of under £42 and high revenue and sales targets, we had to look for both responsive, but also cost effective formats to use for their media campaigns. Similarly, selling both dog food online for one off purchasing and subscriptions, a lot of space was needed to […]
Concern: Generating new donors for Concern Worldwide
Challenge Concern had refined how they were positioning their cash appeal ask. They were showcasing the work they do providing business grants for women in third world countries to enable them to work their way out of poverty. The charity has a heritage in Northern Ireland and the challenge was to recruit new donors from this territory as part of […]