Concern: Generating new donors for Concern Worldwide
Challenge Concern had refined how they were positioning their cash appeal ask. They were showcasing the work they do providing business grants for women in third world countries to enable them to work their way out of poverty. The charity has a heritage in Northern Ireland and the challenge was to recruit new donors from this territory as part of […]
The Salvation Army: Driving growth in volume and performance hand-in-hand
Challenge The Salvation Army were already spending significant budgets across other channels, but they wanted to recruit more donors. Our challenge was therefore to increase inserts volume year-on-year, whilst maintaining a positive ROI in order to continue to be part of their marketing mix. Impact Using our extensive knowledge of the inserts market place, we drew up a robust […]
The Woodland Trust: Using a multi-channel approach to restore local woodlands
Challenge The Woodland Trust needed to raise funds to buy and restore 2,500 acres of magnificent but degraded ancient Caledonian pinewood on the shores of Loch Arkaig in the Highlands of Scotland. The opportunity to buy this iconic landscape was time-limited with less than nine months to raise the necessary funds. Impact Layering multiple local channels (including door […]
Avalon Waterways: A fresh approach to press planning
Challenge The previous agency had been paying high costs for space in the Telegraph and Mail travel sections and the client’s cost per enquiry was becoming too high to make it a feasible acquisition channel. The client was convinced the travel section was the correct section of the paper to use, due to editorial environment, but was […]
Mencap: Optimising print planning and creative to accelerate donations
Challenge After a successful test Inserts campaign at Christmas, we proposed a last minute emergency coronavirus appeal. The aim of the campaign was to drive new contactable donors to add to their warm base via Inserts. It was only the second insert campaign we’d done so we had minimal learnings from a creative, print and media perspective. Impact We […]
Blind Veterans UK: Strategic review to improve marketing effectiveness
Challenge In 2018, BVUK had an overreliance on direct mail for their fundraiser marketing targeting the over 80s audience. This meant their fundraising was starting to stagnate and with changes afoot due to GDPR, DM volumes would be significantly reduced and so BVUK need to find a way to reduce the decline in fundraising and grow their […]
Dementia UK: Creating a test and learn strategy to grow media inserts
Challenge Dementia UK wanted to explore inserts to spread the word about their ‘Remember A Star’ Christmas campaign. They came to us with a stringent budget and high response targets which would be a stretch to achieve, along with a tight deadline. Impact We recommend new test titles to reach the target audience – to drive […]
British Red Cross: Responding to an emergency – from brief to campaign delivery in 3 days
Challenge Following the horrific terror attacks in London & Manchester in 2017, the British Red Cross needed help to raise funds for their UK Solidarity campaign which helps those affected by terrorist attacks. The challenge was to do this as cost effectively as possibly (the less they spent on advertising, the more would go to those affected). […]
RSPCA: Delivering pawsome results with partially addressed mail
Challenge Due to uncertainty around mail post GDPR, RSPCA turned off letterbox acquisition in 2018. However, in 2020 with F2F not an option due to Covid, they wanted to revisit direct mail and door drop and test partially addressed mail. However results and data were 3+ years out of date so required help in guiding them from volume recommendations to […]