Christmas campaign success with YMCA
Challenging changes YMCA is the world’s oldest and largest youth charity, supporting communities through youth work, childcare, fitness programmes, homelessness support, wellbeing services and national campaigning on issues affecting young people. Supporter donations play a vital role in enabling this work. For Christmas 2024, YMCA was operating within a revised budget and a refreshed creative […]
RSPCA: Testing, testing… Sustainability through efficiency
A season to save lives The RSPCA is one of the UK’s most recognised animal welfare charities, founded in 1824 and reliant on voluntary donations to fund its £140 million annual running costs. Its Christmas appeal is particularly critical, supporting over a million calls, 100,000 rescues, and the care of tens of thousands of animals […]
RSCPA: Leveraging loyalty to save lives
Asking for more The RSPCA, the UK’s oldest and most renowned animal welfare charity, faced a growing challenge: rising costs and a cost-of-living crisis affecting pet owners. To tackle this, we crafted a heartfelt fundraising campaign aimed at loyal donors, showing genuine gratitude while encouraging increased support. The campaign kicked off with phone calls, managed […]
KSS: Choppers don’t come cheap
Lease let down Air Ambulance Charity Kent Surrey Sussex (KSS) is a world-leading charity that swoops in with a team of highly-skilled lifesavers to over 3,300 incidents annually across Kent, Surrey and Sussex. In December 2023, they hit turbulence when their aviation partner faced administration, risking grounding their fleet. Fortunately, a new partner came to the […]
RSPCA: Show stopping door dropping
Aiming for animal lovers RSPCA, the UK’s best known animal charity, has been championing furry friends since 1824. Relying on public donations, their campaigns always need to pack a punch. For their Christmas campaign, we zoomed in on their key audience groups, to inspire one-off cash donations. But with a cost-of-living crisis making money too […]
The National Animal Welfare Trust: Digitally enhancing door drops
Challenge NAWT wanted to better understand their audience and test donor recruitment channels that suited them best with messaging regarding the work happening on their HULA centre to support the work on the centre. How we joined the dots Channels that indexed highly against their audience were door drop and mobile digital, so we tested these channels with specific targeting […]
YMCA: Reinvigorating a fundraising strategy with direct mail and print
Challenge YMCA had used inserts and other channels in the past to drive donations but never direct mail. Our objectives were to test this new channel, recruit new donors in a cost-effective manner and uplift our already ongoing Xmas insert campaign. How we joined the dots We completed a full profile of their donor base to fully understand who […]
The Salvation Army: Utilising the power of partnerships
Challenge As coronavirus hit the UK, The Salvation Army, with its 650 centres across the country, was at the very frontline of community response. They desperately needed to find the funds to respond with a massive food parcel programme, telephone support for older people and take away service for homeless people but without spending […]
Blind Veterans UK: Driving new donors with partially addressed mail
Challenge In 2018, BVUK had an overreliance on one single channel for their fundraiser marketing targeting the over 80s audience – direct mail. With GDPR approaching (meaning direct mail volumes would be significantly reduced) BVUK needed to find a way to continue to generate donors and be as cost-effective as direct mail. Impact Using a variety of data sources, we created a […]
Blind Veterans UK: Using DRTV to recruit new audiences
Challenge In 2018, BVUK had an overreliance on one single channel for their fundraiser marketing targeting the over 80s audience – direct mail. This meant their fundraising was starting to stagnate and with the looming threat of GDPR meaning direct mail volumes would be significantly reduced, BVUK need to find a way to reduce the decline in fundraising and grow their donor base. […]