Category: Travel

Avalon Waterways: Increasing brand awareness with data led approach to DRTV

Challenge Avalon River Cruises had low, unprompted brand awareness which they wanted to increase and ultimately convert into passenger numbers, but with only a relatively modest budget.​ Impact We created a brand-response TV campaign with higher rating channels & peak airtime for awareness alongside lower rating channels during the daytime for cost-efficient response.​ We bought programming which indexed […]