Golden Charter: Driving down rates to drive up results with media inserts
Challenge Golden Charter faced a paper stock price increase of 11% which would have made inserts cost-inefficient as an acquisition channel. We needed to act quickly to safeguard media insert activity and ensure the price increase did not impact on performance metrics. Impact Utilising our specialist expertise, we experimented with different formats on a variety of paper stocks and researched the audience […]
BT: Using lead generation to improve the customer journey
Challenge With GDPR approaching and BT unsure of what their post-GDPR activity would look like, the challenge was to scale leads with GDPR approaching, BT were looking to replace their existing cold acquisition outbound campaign with a less divisive alternative, as the outbound channel really performed well for them. BT had tested lead gen on a small scale previously, which has […]
Mobility Bathing Group: Strategic review to drive growth in press and inserts
Challenge Due to the impact of COVID suppressing demand for bathroom fittings, MBG wanted to re-evaluate their existing marketing arrangements to get better efficiencies and cost savings from their press and insert campaigns. Impact We ran a wholescale audit of MBG’s marketing strategy, quickly identifying both quick wins and longer term opportunities to drive stronger returns. Savings were made […]
Golden Charter: Introducing partially addressed mail to address a decline in cost per enquiry
Challenge Golden Charter were facing a declining response rate from door drop, one of their key lead generation channels, as a result of competitors out-spending them. Their cost per enquiry was therefore also increasing meaning that the door drop channel was become inefficient for them to use. We needed to explore how we could improve this. Impact We […]
BT: Utilising homemover data to drive efficiency
Challenge The challenge for BT was to contact individuals at a time when they were in the market for a new broadband provider, moving home, using mail; their most cost-efficient channel, as they identified that there was a lot of wastage contacting individuals not able to change provider. With mail being BT’s top performing channel, we decided […]