Abel & Cole: Growing veg (boxes)
If word of mouth was the seed, our mail campaign was the Miracle-Gro! This is how we saw a 168% increase in response rate… The lay of the land In the veg box game, Abel & Cole is an established brand with a loyal and engaged crop of customers. But, due to multi-box discounts and […]
Natusan: Driving online interactions through printed inserts
Challenge A new to market, DTC brand, Natusan were made aware of the success of print channels driving online sales for James Wellbeloved (a fellow Mars Petcare brand we work with). The brief was to drive cost efficient new customers, with a target (CPA) of between £40-£50 given the current digital CPA of around £40. Natusan had been heavily reliant […]
James Wellbeloved: Strategic pawfection
Challenge James Wellbeloved launched a new D2C product offering for dog owners in Summer 2020. Any acquisition media was required to deliver a £42 CPA to make it financially viable. With limited access to known dog owners and no customer data to determine the target audience, Join the Dots were starting from scratch. Impact Using experience in the subs […]
James Wellbeloved: A data-led approach to letterbox media
Challenge James Wellbeloved launched a new D2C product offering and so wanted to find dog owners in the UK using letterbox media for whom the product would be relevant, all whilst delivering a CPA under £42. The CPA target provided a challenge when typically letterbox media is more expensive than digital or press due to associated data and postage […]
James Wellbeloved: Un-leashing the power of data lead creative
Challenge James Wellbeloved briefed us on planning a test insert campaign. With a CPA target of under £42 and high revenue and sales targets, we had to look for both responsive, but also cost effective formats to use for their media campaigns. Similarly, selling both dog food online for one off purchasing and subscriptions, a lot of space was needed to […]
James Wellbeloved: Developing a discounting strategy
Challenge James Wellbeloved wanted to understand what level of discounting produced the best CPA and ROI, for their inserts campaign, in a heavily discounted competitive marketplace. While they were hesitant to offer too much of a discount, reducing net revenue and decreasing the brand’s premium quality, this had to be balanced with driving sufficient response. Impact Join the Dots […]
Peloton: Developing a compliant approach to customer recruitment
Challenge Peloton have always invested a lot of their media spend into channels such as direct mail or door drop in the US market, however this has been something that they had not explored yet in the UK and they were looking to expand with a GDPR- compliant approach. Impact We introduced partially addressed mail – a way […]