Legal & General: Driving growth through door drop
Challenge L&G’s key customer recruitment channel for their over 50’s life insurance product was direct mail, and when GDPR came into force in May 2018 we needed to come up with a cost-effective strategy to recruit the same number of customers, but through new channels not reliant on PII. Door drop seemed like a good option to explore with […]
Legal & General: Propensity optimisation to grow direct mail performance
Challenge L&G operate in the highly competitive over-50s market. Direct mail had become one of their least cost-efficient media channels over time and they were looking to make cost savings to improve ROI. To meet the challenge, we needed to reach those people most likely to respond positively, optimising their campaigns rather than cutting back. Impact We created a propensity […]
Shepherds Friendly: Strategic media review
Challenge Shepherds Friendly approached Join the Dots with a brief to review their acquisition strategy to drive growth for their adult ISA product as their current media plan was no longer delivering results. Impact We started with a full review of their existing member data and historic campaign activity, then created a multi-channel campaign to drive the […]